Partner Products became part of the Electrolux company. The giant Swedish Electrolux company owned numerous brands like Husqvarna and Flymo. Partner fitted in with these as a brand aimed at a mid range domestic market. Electrolux split their outdoor power tool division off into a separate company called Husqvarna AB in 2006, and then in 2008 Husqvarna acquired the rights to the American McCulloch brand. It looks like McCulloch was considered a stronger brand name than Partner as McCulloch lawnmowers now occupy the market sector Partner used to.